Roamler Retail is Expanding to Become an All-round Field Marketing Partner
New proposition well received by A-brands
07 JUNE 2016, AMSTERDAM
SummaryOn top of providing insights in retail execution, Roamler is now expanding its proposition with in-store fixing activities. This makes Roamler the first European crowd-based field marketing company. ‘Roamler Works’ primarily focuses on light (low-end) merchandising work. Roamlers recently replenished stock, placed floor stickers, and built and installed displays in stores.
After months of thorough preparation, the first large-scale projects have successfully been completed. With the results, Roamler has proven that it pays off to have merchandising activities performed by a crowd-based workforce. After the Netherlands the new service will be launched in Belgium, France, Germany and the UK. More countries will follow in the near future.
“With Roamler Works, we take an important next step” says Jelmer Stiekema, who is responsible for the operations and recruitment of Roamler’s workers. “To qualify for these types of activities, we expect more from our crowd. That’s why we require extensive motivations, and speak personally with all the potential ‘Workers’. Trust is obviously of great importance; a Roamler, after all, is acting on behalf of our clients in the store.
The first reactions from clients are positive. Bart de Vuijst from Jack Links (BiFi): “We’re convinced! 350 stores visited in one day, for merchandising activities as well as retail audits. With the quality and reliability of a traditional method, but with the efficiency that crowd-sourcing offers”.
For now, the focus remains on performing low end merchandising activities, but the expectations are that, soon, even more complex activities will be performed by the Roamler crowd. The ambition for Roamler Works is to set a new standard in field marketing.
Sybren ten Have, Managing Director of Roamler Netherlands: “For us, Roamler Works is a logical step. It brings all the benefits of the crowd to the world of field marketing and makes it more flexible, efficient, and transparent, which is exactly how Roamler disrupted the industry of mystery shopping. Add to that the additional auditing activities and we close the loop!”
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About Roamler (English)
Roamler is a mobile marketplace, operating in the so-called "Gig Economy". Roamler connects people to work that fits their profile. It has created communities of people in 14 countries in Europe and Latin America. Every day, hundreds of results are collected about the availability of products in stores, the prices of products and the visibility of promotional material.
In 2016, Roamler founded Roamler Tech in partnership with Eneco, which carries out certified crowd installations in consumer’s homes as the smart thermostat "Toon".
was founded in The Netherlands in June 2011 by Wiggert de Haan and Martijn
Nijhuis and has its headquarters in Amsterdam.
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