Roamler raises €4.5m in new investment round

Investment will be used to facilitate the company’s expansion.

19 APRIL 2016, AMSTERDAM
Summary
Roamler, a global leader in crowdsourcing, has completed an investment round of €4.5 million to further the company’s expansion. The amount will be provided by Endeit Capital together with Roamler's management. By acquiring a substantial minority interest in Roamler BV, Endeit Capital enters into the so-called ‘Gig Economy' for the first time. The Roamler platform facilitates people who want to earn money on a flexible basis by being on call for various activities.

Roamler, a global leader in crowdsourcing, has completed an investment round of €4.5 million to further expand the company. The amount will be provided by Endeit Capital together with Roamler's management. By acquiring a substantial minority interest in Roamler BV, Endeit Capital enters into the so-called ‘Gig Economy'. The Roamler platform facilitates people who want to earn money on a flexible basis by being available for various activities.

Roamler has already established a reputation in the retail market, where the Roamler Retail platform, and its crowd of Roamlers, has provided manufacturers and retailers, such as Coca-Cola and Procter & Gamble, with valuable insights into what’s happening on a day-to-day basis in stores in 14 countries worldwide.

Recently, it has launched a second platform called Roamler Tech, focusing on the installation market. As a first step, it has entered into a partnership with Eneco installing their advanced new Toon thermostat.

Jeroen ten Haave, CEO of Roamler: “I am proud that, together with Martijn Nijhuis and Wiggert de Haan, the founders of Roamler, we can continue to expand the business. We will use this investment to improve our international growth and accelerate development activities and, most importantly, fulfil our mission: changing the way people work. Working nearby, when it suits them and for a fair reward.”

According to Hubert Deitmers, Founding Partner of Endeit Capital, Roamler is uniquely positioned to capitalise on this trend towards a new way of working. "A similar model to Uber, but focused on the retail and technology market. I'm excited about working together again with Jeroen ten Haave and developing the company successfully. We were also shareholders in his previous company Unamic/HCN, which was sold successfully to Xerox in 2011. "


About Endeit Capital (Endeit.com)
Endeit Capital, founded in 2006, is a growth capital firm fueling internationalisation and innovation and recently has held a €125 million final close for its new fund. The firm has offices in Amsterdam (NL) and Hamburg (DE) and invests in pan-European “Connected Consumer” firms in digital media/marketing, ecommerce and enterprise services, supporting them to become leading international players in their industries. Some well-known exits are Unruly (News Corp), Metrixlab (Macromill), Eyeworks (Warner Bros) Improve Digital (PubliGroupe/Swisscom), Albumprinter (VistaPrint), Unamic/HCN (Xerox) and Hyves (Telegraaf Media Groep).


Quotes
"A similar model to Uber, but focused on the retail and technology market. I'm excited about working together again with Jeroen ten Haave and developing the company successfully. We were also shareholders in his previous company Unamic/HCN, which was sold successfully to Xerox in 2011. " Hubert Deitmers, Endeit Capital
"I am proud that, together with Martijn Nijhuis and Wiggert de Haan, the founders of Roamler, we can continue to expand the business. We will use this investment to improve our international growth and accelerate development activities and, most importantly, fulfil our mission: changing the way people work. Working nearby, when it suits them and for a fair reward." Jeroen ten Haave, Roamler
Spokespeople
About Roamler (English)

Roamler is a mobile marketplace, operating in the so-called "Gig Economy". Roamler connects people to work that fits their profile. It has created communities of people in 14 countries in Europe and Latin America. Every day, hundreds of results are collected about the availability of products in stores, the prices of products and the visibility of promotional material.


In 2016, Roamler founded Roamler Tech in partnership with Eneco, which carries out certified crowd installations in consumer’s homes as the smart thermostat "Toon".

Roamler was founded in The Netherlands in June 2011 by Wiggert de Haan and Martijn Nijhuis and has its headquarters in Amsterdam.

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