Roamler set to ramp up their revolution of retail execution

06 MAY 2015, AMSTERDAM, JOHANNESBURG
Summary
Roamler, the leading European retail insights agency receives a strategic investment from international retail solutions company, Smollan (a WPP company), and appoints Jeroen ten Haave as the companies new CEO.

Amsterdam, Netherlands, May 6th, 2015 – Roamler, Europe’s market leader in delivering crowd sourced retail insights, announced today that it has joined forces with leading retail solutions company, Smollan, with the objective of further accelerating their growth internationally. Smollan has acquired a minority shareholding in the Dutch founded business, which will complement their further growth and expansion internationally. With new CEO, Jeroen ten Haave, at the helm, Roamler are looking towards an exciting new chapter in the Dutch founded company’s history.

Founded by Martijn Nijhuis and Wiggert de Haan in 2011, Roamler has established a footprint in 11 countries in Europe and 3 countries in Latin America. Newly appointed CEO, Jeroen ten Haave said of the partnership, “We see a lot of opportunities in other territories internationally. We are very excited to work closely with our new investor, Smollan. I have been involved as a member of the advisory board of Roamler almost from its inception, and it has shown impressive growth and potential. With our new partnership with Smollan, we will be able to secure and accelerate this growth and expand our service offering. I am really looking forward to joining the ambitious Roamler team.”

Jeroen ten Haave was previously the co-founder of Unamic/HCN, that was sold to Xerox in 2011. Ten Haave thereafter, served as interim CEO of Oxxio (the number 4 utility company of the Netherlands).

About Roamler

Roamler’s mandate is to revolutionize retail execution through making retail execution more transparent through valuable insights, which are detailed, verified and directly available. They believe in the importance and impact of companies making well-informed decisions based on facts rather than intuition alone, which has yielded positive results for many of their clients.

By using a mobile workforce they are able to deliver fast and accurate results, supported by photographic evidence, across 14 countries.

About Smollan

Smollan was founded in Johannesburg, South Africa in 1931. They now offer leading retail solutions across 5 continents. Focused on perfecting retail and shopper experiences, they pride themselves on being the pivot point where the retailer, brand owner and shopper intercept. Smollan delivers growth for retailers and brand owners through leading retail solutions in field sales and retail execution, activation, and information and technology.

With extensive industry experience, an exceptional human platform and sophisticated systems, Smollan has provided consistent excellence in operational execution for three generations.  

Quotes
"We see a lot of opportunities in other territories internationally. We are very excited to work closely with our new investor, Smollan. I have been involved as a member of the advisory board of Roamler almost from its inception, and it has shown impressive growth and potential. With our new partnership with Smollan, we will be able to secure and accelerate this growth and expand our service offering. I am really looking forward to joining the ambitious Roamler team." Jeroen ten Haave
Spokespeople
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About Roamler (English)

Roamler is a mobile marketplace, operating in the so-called "Gig Economy". Roamler connects people to work that fits their profile. It has created communities of people in 14 countries in Europe and Latin America. Every day, hundreds of results are collected about the availability of products in stores, the prices of products and the visibility of promotional material.


In 2016, Roamler founded Roamler Tech in partnership with Eneco, which carries out certified crowd installations in consumer’s homes as the smart thermostat "Toon".

Roamler was founded in The Netherlands in June 2011 by Wiggert de Haan and Martijn Nijhuis and has its headquarters in Amsterdam.

Press information in other languages:
Dutch (The Netherlands & Belgium)
Swedish (Sweden)
Italian (Italy)
Polish (Poland)
Spanish (Spain, Chile, Colombia, Mexico)
French (France & Belgium)
German (Germany)

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